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helpstuff blog - Last comments http://helpstuff.com/blog/index.php?disp=comments en-US http://backend.userland.com/rss 60 In response to: Author-it: Creating a list of topics in a book Mon, 10 Nov 2008 00:43:39 +0000 c3443@http://helpstuff.com/blog Hi Char, Would you mind if we reproduced this post on the official Author-it blog? Thanks :0) Would you mind if we reproduced this post on the official Author-it blog?

Thanks :0)]]>
http://helpstuff.com/blog/index.php/2008/10/02/author_it_creating_a_list_of_topics_in_a#c3443
In response to: Read "Anatomy of a Malware Scam" Wed, 27 Aug 2008 15:18:12 +0000 c3442@http://helpstuff.com/blog This is nasty stuff. My husband got infected a month or two ago (read the LONG story here: http://cybertext.wordpress.com/2008/07/15/this-is-not-funny/). We had to reformat the hard drive and reinstall everything. Since then, I've had two narrow escapes on my own PC. Both times I got a popup message similar to the one Jesper talks about. Each time the popup closed Firefox immediately. I shut down the computer WITHOUT clicking ANYWHERE on the popup (it seems that may activate it - even if you click the close [X] button). Only my husband's experience (my experience really, as it was four lost days for me trying to fix it) prevented me from getting the same malware as I was able to recognise the popup. In both cases I clicked on an innocent looking link, not an ad - one in Google, one in cuil.com, and the effect was immediate. This is nasty stuff, and can strike anywhere. I'm REALLY hesitant about clicking links to sites I don't already know now. And I now run SpyBot regularly.
Only my husband's experience (my experience really, as it was four lost days for me trying to fix it) prevented me from getting the same malware as I was able to recognise the popup. In both cases I clicked on an innocent looking link, not an ad - one in Google, one in cuil.com, and the effect was immediate.

This is nasty stuff, and can strike anywhere. I'm REALLY hesitant about clicking links to sites I don't already know now. And I now run SpyBot regularly.]]>
http://helpstuff.com/blog/index.php/2008/08/24/read_anatomy_of_a_malware_scam#c3442
In response to: Upcoming conferences... Mon, 18 Aug 2008 22:22:33 +0000 c3441@http://helpstuff.com/blog Thanks, Brenda :-) I knew that you had mentioned that one, but I couldn't remember the name. Any others that need to be added?
Any others that need to be added?]]>
http://helpstuff.com/blog/index.php/2008/08/18/upcoming_conferences#c3441
In response to: Upcoming conferences... Mon, 18 Aug 2008 20:13:22 +0000 c3440@http://helpstuff.com/blog there is also the Practical Conference on Communication (PCOC) in Chattanooga, TN October 10th & 11th - though it's my first time attending, this will be the 25th PCOC! http://helpstuff.com/blog/index.php/2008/08/18/upcoming_conferences#c3440 In response to: Michael Hughes explains why he hates PDFs... Wed, 13 Aug 2008 19:29:54 +0000 c3439@http://helpstuff.com/blog LOL picky, picky ;-) Except I don't want to loathe people, just the output that I have to work with (or worse, create). (Which means that I'd have to loathe myself, something I prefer not to do ;-) ) http://helpstuff.com/blog/index.php/2008/08/13/michael_hughes_explains_why_he_hates_pdf#c3439 In response to: Michael Hughes explains why he hates PDFs... Wed, 13 Aug 2008 19:07:44 +0000 c3438@http://helpstuff.com/blog Fair advice, but that justifies loathing for those who do not create proper PDFs, not PDF itself. ;-) http://helpstuff.com/blog/index.php/2008/08/13/michael_hughes_explains_why_he_hates_pdf#c3438 In response to: David Pogue posts about copyright concerns (again) Sun, 08 Jun 2008 20:55:20 +0000 c3437@http://helpstuff.com/blog Great post, Char! I can't help but think that sometimes blog entries are like giving away content for free. Since I've always given away blog entries for free, but am now considering selling an ebook about designing conversation into documentation, it feels weird to do so. But, if someone forwarded the PDF, or copied it onto a server for coworkers to read, I would consider it flattery more than lost revenue. Sounds odd, but I think the more attention you can get for your content, the more potential for income to come your way. I recently read Chris Anderson’s excellent essay on free as a business model and I think that giving away chapters from an ebook to selected readers aligns with his thinking about "Why $0.00 Is the Future of Business." Read it and see what you think - I'd love to hear your thoughts. :)
But, if someone forwarded the PDF, or copied it onto a server for coworkers to read, I would consider it flattery more than lost revenue. Sounds odd, but I think the more attention you can get for your content, the more potential for income to come your way.

I recently read Chris Anderson’s excellent essay on free as a business model and I think that giving away chapters from an ebook to selected readers aligns with his thinking about "Why $0.00 Is the Future of Business." Read it and see what you think - I'd love to hear your thoughts. :)]]>
http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3437
In response to: Technical Communication Summit (STC2008) Fri, 06 Jun 2008 02:27:17 +0000 c3436@http://helpstuff.com/blog dood, I wasn't in charge of scheduling ;-) And in addition to the reception (with free beer), someone organized a pub crawl at about the same time that had 50+ folks. http://helpstuff.com/blog/index.php/2008/06/03/technical_communication_summit_stc2008#c3436 In response to: Technical Communication Summit (STC2008) Thu, 05 Jun 2008 23:22:23 +0000 c3435@http://helpstuff.com/blog Another Andrea comment from opening (all TW's raise your hand): "Excuse Me. What you're designing will take a lot of words to explain. Can we please re-think it?" "Excuse Me. What you're designing will take a lot of words to explain. Can we please re-think it?"]]> http://helpstuff.com/blog/index.php/2008/06/03/technical_communication_summit_stc2008#c3435 In response to: Technical Communication Summit (STC2008) Thu, 05 Jun 2008 17:38:18 +0000 c3434@http://helpstuff.com/blog Next time, put a larger buffer of time between the beer blast and the annual meeting. ;) http://helpstuff.com/blog/index.php/2008/06/03/technical_communication_summit_stc2008#c3434 In response to: David Pogue posts about copyright concerns (again) Wed, 04 Jun 2008 11:18:51 +0000 c3433@http://helpstuff.com/blog Very interesting post, Char. If you want to see someone who handles this really well, check out David M. Scott's site (http://www.webinknow.com). He has several successful books along with several free ebooks available for download. He uses these free ebooks as an effective marketing tool to sell his pay works. His pay books are available for download or the old fashioned way at Amazon.com. I can put you in touch with David if you want to learn more about to deal with this for your books. http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3433 In response to: David Pogue posts about copyright concerns (again) Wed, 28 May 2008 05:37:00 +0000 c3432@http://helpstuff.com/blog Hi Char, Interesting. I suspect that people are not very honest about what they do and don't do that breaches copyright. Reading on I think your need is more in terms of marketing. How do you best promote and sell your full e-Book? You may find this site of interest (www.actionplan.com). Robert Middleton provides marketing content and services for 'Independent Professionals'... sounds like you :). He is an absolute master at dividing his content into low, medium and high value. He gives away the low value for free. This tends to be tips and tricks, articles and webinars. Who cares if you share this; in fact he hopes you do! This leads into the medium value which is moderately priced. Medium value is longer webinars on specific subjects, tele-classes and books (password download PDFs). I guess copyright infrigement is an issue but you can make it a little harder by preventing copy/cut & paste etc. That leads to his high value products and services which are training sessions, consulting etc. The key point is; he delivers value at every point but makes almost all of his money from the medium and high value activities. Hope this helps, let me know if it's on the mark.
Interesting. I suspect that people are not very honest about what they do and don't do that breaches copyright.

Reading on I think your need is more in terms of marketing. How do you best promote and sell your full e-Book? You may find this site of interest (www.actionplan.com). Robert Middleton provides marketing content and services for 'Independent Professionals'... sounds like you :).

He is an absolute master at dividing his content into low, medium and high value. He gives away the low value for free. This tends to be tips and tricks, articles and webinars. Who cares if you share this; in fact he hopes you do!

This leads into the medium value which is moderately priced. Medium value is longer webinars on specific subjects, tele-classes and books (password download PDFs). I guess copyright infrigement is an issue but you can make it a little harder by preventing copy/cut & paste etc.

That leads to his high value products and services which are training sessions, consulting etc. The key point is; he delivers value at every point but makes almost all of his money from the medium and high value activities.

Hope this helps, let me know if it's on the mark.]]>
http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3432
In response to: David Pogue posts about copyright concerns (again) Mon, 26 May 2008 00:17:43 +0000 c3431@http://helpstuff.com/blog I don't think I'd be likely to share it. I even got very cranky at a former colleague for taking the (as yet unopened) CD out of my personal copy of the Microsoft Manual of Style and saving the CHM to their PC. It seems that person and I had very different ideas about the copyright of the CD material, let alone that they opened something of mine! http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3431 In response to: David Pogue posts about copyright concerns (again) Sun, 25 May 2008 21:36:12 +0000 c3430@http://helpstuff.com/blog Well, I'm honest. I've bought PDFs of things I wanted to know about. I wouldn't find them free somewhere. I rip songs/movies that I already own, but do not share with others who have not paid. (If the manufacturer would send me a new one if I damaged or lost mine, I wouldn't, but who's gonna do that? :D) In my opinion, I'm either buying a physical object, and the right to do what I want with it, or I'm buying a subscription to a service -- and if it is a subscription, they have the obligation to fix it if it is broken/damaged/lost. So until they decide to send me a new DVD when mine is scratched by my overzealous 5 year old, I'll make a backup. ;) Or I'll make a copy to put on my computer to use it in flight (DVDs run the laptop batteries down faster) or to put it on my media player and serve it with my Buffalo. But I wouldn't send a copy to my friend. Basically, I would never let it be possible for it to be used in two places at once. (Sort of like a Photoshop purchase -- at least in the old days (not sure now), you could install it on as many computers at home as you wanted, as long as it was only in use on one at a time. The convenience factor). Most people are stupid and greedy and self serving. And have no honor.
I rip songs/movies that I already own, but do not share with others who have not paid. (If the manufacturer would send me a new one if I damaged or lost mine, I wouldn't, but who's gonna do that? :D)

In my opinion, I'm either buying a physical object, and the right to do what I want with it, or I'm buying a subscription to a service -- and if it is a subscription, they have the obligation to fix it if it is broken/damaged/lost. So until they decide to send me a new DVD when mine is scratched by my overzealous 5 year old, I'll make a backup. ;)

Or I'll make a copy to put on my computer to use it in flight (DVDs run the laptop batteries down faster) or to put it on my media player and serve it with my Buffalo.

But I wouldn't send a copy to my friend. Basically, I would never let it be possible for it to be used in two places at once. (Sort of like a Photoshop purchase -- at least in the old days (not sure now), you could install it on as many computers at home as you wanted, as long as it was only in use on one at a time. The convenience factor).

Most people are stupid and greedy and self serving. And have no honor.
]]>
http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3430
In response to: Borders adds Mobile Alerts Mon, 19 May 2008 20:55:24 +0000 c3429@http://helpstuff.com/blog Now THAT is cool!!! :-) http://helpstuff.com/blog/index.php/2008/05/18/borders_adds_mobile_alerts#c3429 In response to: Do you Twitter? Wed, 14 May 2008 02:32:39 +0000 c3428@http://helpstuff.com/blog I, too, wrote about Twitter when I was contemplating its uses and actually found some really interesting side use cases similar to the ones you've mentioned. - very small surveys - status updates for you coworkers who might be looking for you in your office or trying to decide where to call you - invites to events - friendsourcing, asking for help or references on a particular topic -conference coverage using Twemes (Twitter themes, like http://twemes.com/doctrainwest) my favorite techy one is - integrate Twitter as a cost-free SMS gateway into your own applications (Monitwitter, sadly, has stopped active development) Check out @Zappos (4300 followers!), @SouthwestAir, @Jetblue, and @Comcastcares for really good examples of a Twittering company rep doing a nice balanced job of announcements coupled with a real human element. Customer support, collaboration, marketing, all rolled into 140-character microblog posts. Impressive. And Twitter is just plain fun sometimes, too. :) - very small surveys
- status updates for you coworkers who might be looking for you in your office or trying to decide where to call you
- invites to events
- friendsourcing, asking for help or references on a particular topic
-conference coverage using Twemes (Twitter themes, like http://twemes.com/doctrainwest)
my favorite techy one is
- integrate Twitter as a cost-free SMS gateway into your own applications (Monitwitter, sadly, has stopped active development)

Check out @Zappos (4300 followers!), @SouthwestAir, @Jetblue, and @Comcastcares for really good examples of a Twittering company rep doing a nice balanced job of announcements coupled with a real human element. Customer support, collaboration, marketing, all rolled into 140-character microblog posts. Impressive.

And Twitter is just plain fun sometimes, too. :)]]>
http://helpstuff.com/blog/index.php/2008/04/21/do_you_twitter#c3428
In response to: Instructions that are both good and bad Wed, 07 May 2008 09:19:27 +0000 c3427@http://helpstuff.com/blog Sounds like they were an Author-it variable for the product name. ;-) http://helpstuff.com/blog/index.php/2008/05/04/instructions_that_are_both_good_and_bad#c3427 In response to: "...and walk real slow..." Wed, 07 May 2008 09:17:47 +0000 c3426@http://helpstuff.com/blog You forgot to mention how impressed the hospital staff were that you were talking to someone in Australia via your laptop when they came to get you for another test! ;-) http://helpstuff.com/blog/index.php/2008/05/01/and_walk_real_slow#c3426 In response to: "...and walk real slow..." Fri, 02 May 2008 12:50:36 +0000 c3425@http://helpstuff.com/blog Thanks, all :-) I don't have to give up bananas...they're low in Vitamin K. It's the foods that are high that I'm going to give up (broccoli, asparagus, etc.) because it's easier to go without than to try to eat them every day. And the swelling was completely gone this morning :-) I'm taking that as a good sign!
I don't have to give up bananas...they're low in Vitamin K. It's the foods that are high that I'm going to give up (broccoli, asparagus, etc.) because it's easier to go without than to try to eat them every day.

And the swelling was completely gone this morning :-) I'm taking that as a good sign!]]>
http://helpstuff.com/blog/index.php/2008/05/01/and_walk_real_slow#c3425
In response to: "...and walk real slow..." Fri, 02 May 2008 03:23:39 +0000 c3424@http://helpstuff.com/blog Oh no! Well, the working with the feet up sounds nice, but not so much the rest of it. http://helpstuff.com/blog/index.php/2008/05/01/and_walk_real_slow#c3424