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helpstuff blog - Last comments b2evolution 2017-03-27T18:22:18Z In response to: Author-it: Creating a list of topics in a book Dfrancis [Member] http://helpstuff.com/blog/index.php/2008/10/02/author_it_creating_a_list_of_topics_in_a#c3443 2008-11-10T00:43:39Z 2008-11-10T00:43:39Z Would you mind if we reproduced this post on the official Author-it blog?

Thanks :0)]]>
In response to: Read "Anatomy of a Malware Scam" rhonda [Member] http://www.cybertext.com.au http://helpstuff.com/blog/index.php/2008/08/24/read_anatomy_of_a_malware_scam#c3442 2008-08-27T15:18:12Z 2008-08-27T15:18:12Z
Only my husband's experience (my experience really, as it was four lost days for me trying to fix it) prevented me from getting the same malware as I was able to recognise the popup. In both cases I clicked on an innocent looking link, not an ad - one in Google, one in cuil.com, and the effect was immediate.

This is nasty stuff, and can strike anywhere. I'm REALLY hesitant about clicking links to sites I don't already know now. And I now run SpyBot regularly.]]>
In response to: Upcoming conferences... Char [Member] http://helpstuff.com/blog/index.php/2008/08/18/upcoming_conferences#c3441 2008-08-18T22:22:33Z 2008-08-18T22:22:33Z
Any others that need to be added?]]>
In response to: Upcoming conferences... bphuettner [Member] http://helpstuff.com/blog/index.php/2008/08/18/upcoming_conferences#c3440 2008-08-18T20:13:22Z 2008-08-18T20:13:22Z In response to: Michael Hughes explains why he hates PDFs... Char [Member] http://helpstuff.com/blog/index.php/2008/08/13/michael_hughes_explains_why_he_hates_pdf#c3439 2008-08-13T19:29:54Z 2008-08-13T19:29:54Z In response to: Michael Hughes explains why he hates PDFs... techcommdood [Member] http://helpstuff.com/blog/index.php/2008/08/13/michael_hughes_explains_why_he_hates_pdf#c3438 2008-08-13T19:07:44Z 2008-08-13T19:07:44Z In response to: David Pogue posts about copyright concerns (again) annegentle [Member] http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3437 2008-06-08T20:55:20Z 2008-06-08T20:55:20Z
But, if someone forwarded the PDF, or copied it onto a server for coworkers to read, I would consider it flattery more than lost revenue. Sounds odd, but I think the more attention you can get for your content, the more potential for income to come your way.

I recently read Chris Anderson’s excellent essay on free as a business model and I think that giving away chapters from an ebook to selected readers aligns with his thinking about "Why $0.00 Is the Future of Business." Read it and see what you think - I'd love to hear your thoughts. :)]]>
In response to: Technical Communication Summit (STC2008) Char [Member] http://helpstuff.com/blog/index.php/2008/06/03/technical_communication_summit_stc2008#c3436 2008-06-06T02:27:17Z 2008-06-06T02:27:17Z In response to: Technical Communication Summit (STC2008) kirstymt [Member] http://helpstuff.com/blog/index.php/2008/06/03/technical_communication_summit_stc2008#c3435 2008-06-05T23:22:23Z 2008-06-05T23:22:23Z "Excuse Me. What you're designing will take a lot of words to explain. Can we please re-think it?"]]> In response to: Technical Communication Summit (STC2008) techcommdood [Member] http://helpstuff.com/blog/index.php/2008/06/03/technical_communication_summit_stc2008#c3434 2008-06-05T17:38:18Z 2008-06-05T17:38:18Z In response to: David Pogue posts about copyright concerns (again) Ron Miller [Member] http://byronmiller.typepad.com http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3433 2008-06-04T11:18:51Z 2008-06-04T11:18:51Z In response to: David Pogue posts about copyright concerns (again) nzsteved [Member] http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3432 2008-05-28T05:37:00Z 2008-05-28T05:37:00Z
Interesting. I suspect that people are not very honest about what they do and don't do that breaches copyright.

Reading on I think your need is more in terms of marketing. How do you best promote and sell your full e-Book? You may find this site of interest (www.actionplan.com). Robert Middleton provides marketing content and services for 'Independent Professionals'... sounds like you :).

He is an absolute master at dividing his content into low, medium and high value. He gives away the low value for free. This tends to be tips and tricks, articles and webinars. Who cares if you share this; in fact he hopes you do!

This leads into the medium value which is moderately priced. Medium value is longer webinars on specific subjects, tele-classes and books (password download PDFs). I guess copyright infrigement is an issue but you can make it a little harder by preventing copy/cut & paste etc.

That leads to his high value products and services which are training sessions, consulting etc. The key point is; he delivers value at every point but makes almost all of his money from the medium and high value activities.

Hope this helps, let me know if it's on the mark.]]>
In response to: David Pogue posts about copyright concerns (again) kirstymt [Member] http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3431 2008-05-26T00:17:43Z 2008-05-26T00:17:43Z In response to: David Pogue posts about copyright concerns (again) kkearns [Member] http://helpstuff.com/blog/index.php/2008/05/25/david_pogue_posts_about_copyright_concer#c3430 2008-05-25T21:36:12Z 2008-05-25T21:36:12Z
I rip songs/movies that I already own, but do not share with others who have not paid. (If the manufacturer would send me a new one if I damaged or lost mine, I wouldn't, but who's gonna do that? :D)

In my opinion, I'm either buying a physical object, and the right to do what I want with it, or I'm buying a subscription to a service -- and if it is a subscription, they have the obligation to fix it if it is broken/damaged/lost. So until they decide to send me a new DVD when mine is scratched by my overzealous 5 year old, I'll make a backup. ;)

Or I'll make a copy to put on my computer to use it in flight (DVDs run the laptop batteries down faster) or to put it on my media player and serve it with my Buffalo.

But I wouldn't send a copy to my friend. Basically, I would never let it be possible for it to be used in two places at once. (Sort of like a Photoshop purchase -- at least in the old days (not sure now), you could install it on as many computers at home as you wanted, as long as it was only in use on one at a time. The convenience factor).

Most people are stupid and greedy and self serving. And have no honor.
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In response to: Borders adds Mobile Alerts techcommdood [Member] http://helpstuff.com/blog/index.php/2008/05/18/borders_adds_mobile_alerts#c3429 2008-05-19T20:55:24Z 2008-05-19T20:55:24Z In response to: Do you Twitter? annegentle [Member] http://helpstuff.com/blog/index.php/2008/04/21/do_you_twitter#c3428 2008-05-14T02:32:39Z 2008-05-14T02:32:39Z - very small surveys
- status updates for you coworkers who might be looking for you in your office or trying to decide where to call you
- invites to events
- friendsourcing, asking for help or references on a particular topic
-conference coverage using Twemes (Twitter themes, like http://twemes.com/doctrainwest)
my favorite techy one is
- integrate Twitter as a cost-free SMS gateway into your own applications (Monitwitter, sadly, has stopped active development)

Check out @Zappos (4300 followers!), @SouthwestAir, @Jetblue, and @Comcastcares for really good examples of a Twittering company rep doing a nice balanced job of announcements coupled with a real human element. Customer support, collaboration, marketing, all rolled into 140-character microblog posts. Impressive.

And Twitter is just plain fun sometimes, too. :)]]>
In response to: Instructions that are both good and bad rhonda [Member] http://www.cybertext.com.au http://helpstuff.com/blog/index.php/2008/05/04/instructions_that_are_both_good_and_bad#c3427 2008-05-07T09:19:27Z 2008-05-07T09:19:27Z In response to: "...and walk real slow..." rhonda [Member] http://www.cybertext.com.au http://helpstuff.com/blog/index.php/2008/05/01/and_walk_real_slow#c3426 2008-05-07T09:17:47Z 2008-05-07T09:17:47Z In response to: "...and walk real slow..." Char [Member] http://helpstuff.com/blog/index.php/2008/05/01/and_walk_real_slow#c3425 2008-05-02T12:50:36Z 2008-05-02T12:50:36Z
I don't have to give up bananas...they're low in Vitamin K. It's the foods that are high that I'm going to give up (broccoli, asparagus, etc.) because it's easier to go without than to try to eat them every day.

And the swelling was completely gone this morning :-) I'm taking that as a good sign!]]>
In response to: "...and walk real slow..." kkearns [Member] http://helpstuff.com/blog/index.php/2008/05/01/and_walk_real_slow#c3424 2008-05-02T03:23:39Z 2008-05-02T03:23:39Z