Post details: David Pogue posts about copyright concerns (again)
05/25/08
David Pogue posts about copyright concerns (again)
Back in December, David Pogue posted The Generational Divide in Copyright Morality. Go ahead and read it...I'll wait.
He ran this exercise at the FOSE Conference in Washington, DC, in April. I find the groups' response (as a whole) more fascinating than my own. It's interesting to see where people draw the line between stealing, borrowing, and "it's on the Internet, so it must be free".
So last Thursday, he posted another article about copyright. (Go ahead...I'll still be here ;-)). And again, it's polarizing. And it's fascinating to see the reactions. For example, because he mentioned that he has a mortgage and college to pay for, some of the comments are along the lines of "But you're David Pogue! You must have enough money to pay for that already!" (I don't know about Mr. Pogue, but I find that my mortgage company much prefers a check instead of a link to my website.)
Someone else compared electronic files to borrowing a book from someone. But here's the thing some folks aren't quite getting: if you borrow a book from me, I no longer have it. You do. If I give you a copy of an ebook, we both have copies, but the author only got paid for the one I bought.
The reason this caught my eye (more than usual, anyway) is because I'm getting ready to release the Author-it 5.0 training materials. I provide a password-protected ebook, and I've been toying with the idea of releasing individual chapters for those folks who only need to know everything about one specific concept. But releasing password-protected ebooks on a chapter-by-chapter basis requires a lot more effort on my part, and so I was thinking about releasing PDFs instead.
So I'm curious. If you could purchase a PDF that included information on a concept you were interested in (not necessarily mine; I'm just speaking in general*), would you? And after you purchased it, would you share it with your co-workers? With others? Would you make it available on a website? Would you share the link to the original PDF? And if you really liked what you saw, would you then purchase the entire book?
(*For example, would you purchase a PDF that told you how to structure a wiki? Produce custom reports from a specific piece of software? In other words, the PDFs would be complete for what they covered, but they wouldn't include anything else like installing the wiki, setting up permissions on a wiki, customizing the software itself, and so on.)
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I rip songs/movies that I already own, but do not share with others who have not paid. (If the manufacturer would send me a new one if I damaged or lost mine, I wouldn't, but who's gonna do that? :D)
In my opinion, I'm either buying a physical object, and the right to do what I want with it, or I'm buying a subscription to a service -- and if it is a subscription, they have the obligation to fix it if it is broken/damaged/lost. So until they decide to send me a new DVD when mine is scratched by my overzealous 5 year old, I'll make a backup. ;)
Or I'll make a copy to put on my computer to use it in flight (DVDs run the laptop batteries down faster) or to put it on my media player and serve it with my Buffalo.
But I wouldn't send a copy to my friend. Basically, I would never let it be possible for it to be used in two places at once. (Sort of like a Photoshop purchase -- at least in the old days (not sure now), you could install it on as many computers at home as you wanted, as long as it was only in use on one at a time. The convenience factor).
Most people are stupid and greedy and self serving. And have no honor.
Interesting. I suspect that people are not very honest about what they do and don't do that breaches copyright.
Reading on I think your need is more in terms of marketing. How do you best promote and sell your full e-Book? You may find this site of interest (www.actionplan.com). Robert Middleton provides marketing content and services for 'Independent Professionals'... sounds like you :).
He is an absolute master at dividing his content into low, medium and high value. He gives away the low value for free. This tends to be tips and tricks, articles and webinars. Who cares if you share this; in fact he hopes you do!
This leads into the medium value which is moderately priced. Medium value is longer webinars on specific subjects, tele-classes and books (password download PDFs). I guess copyright infrigement is an issue but you can make it a little harder by preventing copy/cut & paste etc.
That leads to his high value products and services which are training sessions, consulting etc. The key point is; he delivers value at every point but makes almost all of his money from the medium and high value activities.
Hope this helps, let me know if it's on the mark.
But, if someone forwarded the PDF, or copied it onto a server for coworkers to read, I would consider it flattery more than lost revenue. Sounds odd, but I think the more attention you can get for your content, the more potential for income to come your way.
I recently read Chris Anderson’s excellent essay on free as a business model and I think that giving away chapters from an ebook to selected readers aligns with his thinking about "Why $0.00 Is the Future of Business." Read it and see what you think - I'd love to hear your thoughts. :)
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